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01 Aug

Kerala continues to shine in Direct Selling in the Southern region, reaches at Rs 471 cr. Mark

Highlights: 

· With sales of Rs 471 Cr, Kerala is the 2nd largest market in the Southern region. 

· Growing at nearly 10 %, Kerala shares around      2.6% to the national turnover of Rs 18,067 cr.

. Number of women Direct Sellers 83 thousand    out of the total of about 1.7 lakh in the state.        . Nearly Rs 71 cr contribution towards CGST and SGST.

 

Kerala continues to shine in Direct Selling in the Southern region, reaches at Rs 471 cr. mark Highlights: · With sales of Rs 471 Cr, Kerala is the 2nd largest market in the Southern region.  · Growing at nearly 10 %, Kerala shares around 2.6% to the national turnover of Rs 18,067 cr. - Number of women Direct Sellers 83 thousand out of the total of about 1.7 lakh in the state. - Nearly Rs 71 cr contribution towards CGST and SGST

Thiruvananthapuram, Sept 20, 2022 Direct selling industry in Kerala continues to shine in the Southern region, with a growth rate of over 9.94 despite adverse business conditions caused by the Covid19 pandemic, reaching Rs 471 crores during the Financial Year 2020-21, according to an Annual Survey Report, released by Indian Direct Selling Association (IDSA) here on Tuesday.

The survey, carried out by the IPSOS Strategy 3, shows a sales increase of nearly Rs 43 crores over the previous FY figure of Rs 428 crores indicating that the year being dominated by Covid19 and comprehensive lockdowns, the direct selling industry has managed to emerge stronger and maintain the growth momentum in the state. During the year, Kerala also trounced Tamil Nadu in sales figures to clinch second place in the region. The neighboring state could muster to register sales at Rs 450 and Rs 463 crore in 2019-20 and 2020-21 respectively

During the period, the state also contributed over 70 crores to the exchequer by way of taxes. The sector grew by ten thousand direct sellers in the state, a rise of over six percent from 1.6 lakh in FY 2019-20 to 1.79 lakh, with 83 thousand of them being women. The state had a share of 2.6% of the overall national sales, which stood at over Rs 18,067 crores during the period, the report further elaborates.

Kerala has led the way for the country, as far as the Direct Selling industry is concerned, when it notified Guidelines in September 2011, the first time such clarity was issued in India. Thereafter, the centre Government notified the Model Direct Selling Guidelines in 2016. Here too, Kerala was the first state to notify these Guidelines. The state also constituted a robust Monitoring Committee on the working of Direct Selling entities in Kerala.

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